What people prioritize when buying a home


The reputation of the investor is the most important factor that dominates the customer's decision to buy a home.

The real estate market recently witnessed many cases of legal fuss from real estate projects. Many investors implement projects without a license, sell projects without paperwork, information appraisal ...

Most customers only find problems when they do not receive commensurate benefits such as not being granted ownership certificates or projects that are behind schedule. This is one of the reasons affecting the psychology of homebuyers.

Hoang Minh, a 28-year-old banker in Hanoi, said he cherished his intention to buy his own apartment before getting married. But among a series of projects being launched on the market, he could not easily choose a house like that.


A corner of Vinhomes Riverside project.

"A friend of mine bought his house for nearly two years without a red book. The investor kept looking for reasons to delay the handover," Minh said. "While real estate is a big asset, I cannot entrust my savings to such units."

Hoang Lan, a teacher born in 1990, said her family plans to buy a house in early 2021. The first criterion that she sets out when learning about apartment projects is quality, which is legal. project. "I have to find out who the investor is, how the market experience ... because they will decide the quality of the house I will live in," she said.


Results of the Vietnam Report survey on criteria when buying a home.

According to a survey of Vietnam real estate enterprises published in February 2019 by Vietnam Report Joint Stock Company (Vietnam Report), more than 90% of customers think that "investor reputation" is weak. Factors that have the most influence on your decision to buy a home.

The remaining criteria include: price, favorable location, quality, design, customer service, internal and external utilities and purchasing process. This result is different from the statement of Savills Vietnam representative in 2018, saying that location is most valued by homebuyers.

Nguyen Truong, a real estate consultant at PropertyGuru Vietnam Joint Stock Company, explained: "Currently, many residents of the projects hang banners to oppose investors due to legal issues. except for customers who are too financially limited, most of them draw experience and pay much attention to investors' capabilities.

"Examining" criteria for evaluating an investor, an expert that customers should pay attention to the legal capacity, financial potential, capacity to deploy and operate, the ability to organize quality life. for residents ... of that investor.

Last year, the top 10 reputable companies in Vietnam's real estate industry announced by Vietnam Report belonged to brands such as Vinhomes of Vingroup, Novaland, Sungroup, Dat Xanh, Nam Long, Hung Thinh Group, Ecopark, BIM Group and CEO Group.

In particular, Vingroup is also the only private enterprise in the top 10 largest enterprises in Vietnam. Vingroup's Vinhomes brand currently operates 23 real estate projects, with a total of more than 50,500 apartments, villas and commercial townhouses. Projects of this brand are evaluated with good design and planning, facilities, rapid construction progress, and quality housing, synchronous service.

In the context of the quiet real estate market due to the effects of Covid-19, Vinhomes projects still recorded good purchasing power. The business results report for the first quarter of 2020 of this unit showed that revenue and profit respectively increased by over 11% and nearly 185% over the same period.

This year, this business continues to diversify its products to reach customers from many segments, from medium to high end. Major urban projects such as Vinhomes Ocean Park, Vinhomes Smart City in Hanoi with full infrastructure facilities are receiving the attention of a large number of customers.

Vinhomes said its goal is to maintain its leading position in the real estate industry, promoting its core strengths in terms of delivery schedule, product quality and complete ecosystem.



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